All in one place.
<aside> 🔥 Hot take: Gated content isn’t (completely) dead! Imagine your ICP is the C-suite at an enterprise organization. You need content that reaches them where they discover and shop for new products to capture their contact info - just make sure it’s something they would be willing to pay for.
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<aside> 🔥 Hot Take: Lead gen isn’t all bad. If an organization has phenomenal win rates, it makes sense to adopt some lead gen tactics and prioritize volume over quality.
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<aside> 🔥 Hot Take: Not every SaaS platform requires DIY or self-signup functionality to drive growth. How will you convince a busy CEO to sign-up and click through your product tour? Not to mention, product-led growth can be a hinderance if the user experience isn’t optimized or sub-par... Proceed with caution.
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<aside> 🔥 Hot Take: B2B Marketing + Influencers = 🤑🤑🤑 There is a huge untapped opportunity in B2B marketing to leverage influencers to boost your brand awareness and sing praises directly to your ICP.
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<aside> 🔥 Hot Take: Email is one of the most important channels for lifecycle marketing because it allows you to create personalized experiences that drive loyalty and revenue growth. First-party data, i.e. your own contact database, will become increasingly valuable as brands focus on building communities.
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